April 2014

Commentary: Cutting to the Chase On Digital’s Value Proposition

eCommerce, Sales & Marketing, Technology / Tom Gale

Theres a lot of jargon around all things digital, and I plead guilty on all charges when talking about them digital platforms, omnichannel, cloud, big data … the more digital we go, the fuzzier the logic we seem to attach to the terminology used to describe it.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

The State of Analytics in Distribution: 2014
The Shifting Competitive Landscape in Distribution
Redefining Competitive Advantage

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

Commentary: Cutting to the Chase On Digital’s Value Proposition Read More »

The 2014 State of E-Commerce in Distribution, Part 2: The Multichannel Factor

eCommerce, Online Marketing, Sales & Marketing, Technology / Jonathan Bein

The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles: