April 2012 - Page 5 of 7 - Modern Distribution Management

April 2012

MDM Special Report: Sharing Point-of-Sale Data – Challenges & Opportunities

This two-part special report, published in MDM Premium, examines the practice of sharing point-of-sale data between distributor and manufacturer. The report is based on results from an MDM survey on POS as well as interviews with distributors, manufacturers and industry channel management experts.

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The articles in this report were published in MDM in the March 25, 2012, and April 10, 2012, issues.

Part 1: POS – An Exercise in Trust
In part 1 of this report, MDM Editor Lindsay Konzak looked at the hurdles to a broader acceptance of customer data-sharing in independent distribution channels and how those hurdles may be holding channel partners back from higher profitability due to greater transparency. Obstacles include distrust, a resource gap for both distributors and manufacturers and distributor-manufacturer market misalignment.

Part 2: The Untapped Potential of POS
In part 2, Konzak examined opportunities for distributors and manufacturers to use point-of-sale data more strategically to identify and capitalize on opportunities in their markets. This article also discusses the biggest constraint to capitalizing on POS: It requires a large investment in technology, culture and collaboration to do it correctly.

MDM Special Report: Sharing Point-of-Sale Data – Challenges & Opportunities Read More »

MDM Executive Interview Collection: Grainger, MSC Industrial Supply, Rexel, Airgas & Lewis-Goetz

This collection features five of the dozens of interviews MDM editors did in 2011 and 2012 with the leaders of wholesale distribution companies. In this report, you’ll find insights from top distribution companies on market conditions, product strategies, acquisition approaches and human resource challenges.

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The interviews featured in this collection were published originally in MDM Premium and include:

  • Rexel Holdings USA CEO Chris Hartmann
    Recent controversy surrounding the funding of solar energy companies, led by the bankruptcy filing of Fremont, CA-based Solyndra, hasn’t swayed Rexel Holdings USA, the U.S. subsidiary of Paris, France-based Rexel Group and No. 3 on MDM’s top electrical distributors list, away from the alternative energy market. Chris Hartmann, executive vice president and CEO of Rexel Holdings USA, spoke with Associate Editor Jenel Stelton-Holtmeier about how the company has shifted to meet changing market needs, the future of alternative energy and the challenges Rexel and the electrical distribution industry will face going forward.
  • Former Grainger U.S. President Mike Pulick (currently Grainger International president)
    In part one of this interview, Pulick talks about how Grainger views current market conditions, where it sees strength, product line and sales force expansion and the impact of the recession of the role of the distributor. In part two, he addresses Grainger’s growth drivers and why it’s important to do business on the customer’s terms.
  • Airgas CEO Peter McCausland
    Radnor, PA-based Airgas, No. 4 on MDM’s Top 40 industrial distributors list, spent most of 2010 fending off a hostile takeover bid from manufacturer Air Products. CEO Peter McCausland spoke with Associate Editor Jenel Stelton-Holtmeier about the key drivers of growth for Airgas, goals for the company now that Air Products has withdrawn its bid, and the growing role of technology in sales.
  • MSC Industrial Supply CEO David Sandler & COO Erik Gershwind
    In this two-part interview, MSC’s leaders talk about the distributor’s long-term growth plans, including product expansion, private label, web strategy and acquisitions.
  • Lewis-Goetz & Co. CEO Jeffrey Crane
    Lewis-Goetz plans to remain active on the acquisition front. In part one of this interview CEO Jeffrey Crane talks about the distributor’s focus in M&A on its core product area and why it’s important the distributor remain in that niche as it expands. In part two, Crane discusses the link between technology and value.

MDM Executive Interview Collection: Grainger, MSC Industrial Supply, Rexel, Airgas & Lewis-Goetz Read More »

Vending Becomes a Key Component of Growth for MSC, Fastenal

Both MSC Industrial Supply and Fastenal tout the potential of vending as a growth engine.

Vending Becomes a Key Component of Growth for MSC, Fastenal Read More »

Download This Issue in pdf: April 10, 2012

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • The Untapped Potential of Point of Sale Data
  • Commentary: Better Questions, Simple Analytics
  • Surviving Famine to Feast
  • A Simpler Way to Manage Customer Lifecycles

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Download This Issue in pdf: April 10, 2012 Read More »

Commentary: Better Questions, Simple Analytics

I got a lot of feedback after I wrote about big data in the last issue. My main point was how companies have to manage a transition from transactional to strategic when it comes to their data management.

A few readers thought I was making a bigger deal of it than necessary in the most promising business climate in five years: “We’re ahead of where we were before the recession, much earlier than expected… our problems, thankfully, are growth problems again. Our real challenge right now is service levels.” That’s great news on the growth part!

But I would also recommend considering …

Commentary: Better Questions, Simple Analytics Read More »

The Untapped Potential of POS

This article, the final in a 2-part series, analyzes opportunities for distributors and manufacturers to use point-of-sale data more strategically to identify and capitalize on opportunities in their markets. This article also discusses the biggest constraint to capitalizing on POS: It requires a large investment in technology, culture and collaboration to do it correctly.

In general, a gap still exists between what many distributors and manufacturers would like to see done with the point-of-sale data that is collected and shared in the channel and what actually occurs.

The sharing of customer data often has limited impact on …

The Untapped Potential of POS Read More »

A Simpler Way to Manage Customer Lifecycles

Finding the correct balance with customer contact can be challenging: Too much turns them off, too little misses sales opportunities. This article examines a relatively simple method to find the right balance.

One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion. If it is done too frequently, it loses its impact or even turns the customer off. By contrast, if it is too infrequent, sales opportunities may be missed altogether.

A simple behavioral segmentation technique called recency-frequency-monetary (RFM) value can help optimize the …

A Simpler Way to Manage Customer Lifecycles Read More »

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