2025 Agenda
Tuesday
Day 1 - May 13
2:00 - 7:00 pm
3:00 - 3:15 pm
3:00 - 5:00 pm
Break
5:30 - 6:30 pm
(Attendees select one cohort for the event upon registration: Hybrid Sales, Digital, Data Analytics, Culture)
6:30 - 8:30 pm
Welcome Reception
Join fellow attendees, speakers and sponsors to kickoff SHIFT | The Future of Distribution
Wednesday
Day 2 - May 14
7:00 - 5:00 pm
Registration
7:00 - 8:00 am
7:00 - 8:00 am
Break
10:15 - 11:00 am
- Hybrid Sales Topic TBA
- Digital Topic TBA
- Data Analytics Topic TBA
- Culture Topic TBA
Break
11:15 - 12:15 pm
Lunch
1:15 - 2:00 pm
- Hybrid Sales Topic TBA
- Digital Topic TBA
- Data Analytics Topic TBA
- Culture Topic TBA
Break
2:15 - 3:15 pm
Break
3:30 - 4:30 pm
John Wiborg, President & CEO, Stellar Industrial Supply
Moderated by Mike Hockett, MDM Executive Editor, NAW
In this fireside chat, John Wiborg, President and CEO of Stellar Industrial Supply, delves into the transformative strategies behind Stellar’s remarkable evolution in the distribution industry. John will share how Stellar has continually strengthened its value proposition to customers by leveraging operational innovation, culture and strategic acquisitions to reshape its business model and maintain a competitive edge in a challenging marketplace.
Break
4:45 - 5:30 pm
- Hybrid Sales Topic TBA
- Digital Topic TBA
- Data Analytics Topic TBA
- Culture Topic TBA
Break
6:00 - 8:00 pm
Knowledge Pathways
1:45 - 2:30 PM
Track A: Hybrid Sales – Omnichannel Sales & Channel Strategies to Drive Revenue Growth
James Dorn, President & CEO, Dorn Group
John Gunderson, Channel Strategy & Profitability, Dorn Group
This session explores strategies to fully leverage supplier resources, sales enablement and marketing teams to provide meaningful business development intelligence, tools and turnkey programs that enhance performance across all your selling teams. Key topics include deepening supplier partnerships to provide more comprehensive sales enablement support, maximizing the sales potential of your internal marketing and sales enablement teams, adopting a solutions-oriented go-to-market approach, and more.
Track B: Digital – The Future of B2B Digital Experience
Justin King, B2X Partners
Explore the transformative role of AI assistants in B2B commerce, focusing on their ability to simplify product discovery, enhance decision-making, and predict needs. We’ll discuss the future of intuitive and predictive AI-driven interfaces and provide practical advice on effective change management and training to prepare your team for these advancements. Join us to gain insights into creating a more responsive, efficient, and customer-centric B2B environment.
Track C: Data Analytics – Distributor Data Analytics Best Practices
Moderator: Donnie Williamson, Director of Analytics, NAW
Dennis Shaw, Manager, Strategic Planning, Graybar
Pat Hashimoto, Director, Customer and Market Intelligence, MSC Industrial
Stefanie Lee, Market Analytics Team Leader, McNaughton-McKay Electric Company
Industry leaders in data analytics will share their insights into the art and science of integrating internal and external data resources, forecasting market trends and advanced analytics to elevate business strategy. The conversation will highlight practical examples of how distributors can tap into these resources to better predict customer needs and optimize sales channels for increased efficiency and effectiveness.
Thursday
Day 3 - May 15
6:00 - 7:00 am
8:00 - 9:00 am
(Attendees select one cohort for the event upon registration: Hybrid Sales, Digital, Data Analytics, Culture)
Break
8:00 - 8:45 am
10:45 - 11:00 am
Program Concludes - 11:00 am
* What is a Cohort?: Attendees can choose from tailored cohorts designed around their professional interests and expertise. These cohorts create intimate networking opportunities, pairing participants with like-minded peers to exchange ideas, share best practices, and collaborate on common goals. Whether your focus is on emerging hybrid sales, digital, data analytics, or culture, you’ll connect with individuals who share your challenges and aspirations, fostering meaningful conversations and actionable takeaways.
