May 13-15, 2025

Hybrid Sales.

Powered by Digital.

Built on Data Analytics.

You Asked, We Listened!

Additional Networking Opportunities and Best Practice Discussions:

In May of 2025, SHIFT attendees will receive a newly imagined experience that offers additional content specific to your businesses core challenges and an influx of opportunities to listen and learn alongside the best and brightest in the industry.

In addition to the mainstage and breakout programming you know and love, SHIFT attendees will now participate in the focused strategy sessions known as the NAW Executive Roundtables with your cohort of choice.

What is a Cohort?: Attendees can choose from tailored cohorts designed around their professional interests and expertise. These cohorts create intimate networking opportunities, pairing participants with like-minded peers to exchange ideas, share best practices, and collaborate on common goals. Whether your focus is on hybrid sales, digital, data analytics, or culture, you’ll connect with individuals who share your challenges and aspirations, fostering meaningful conversations and actionable takeaways.

SHIFT COHORTS:

Sales (recommended attendees consist of: Sales, HR, Finance Executives)
Digital (recommended attendees consist of: Ops, Tech, Finance Executives)
Data Analytics (recommended attendees consist of: Ops, Tech, Finance Executives)
Culture (recommended attendees consist of: HR, Sales, Finance Executives)

With this updated agenda, you will still receive cutting-edge mainstage programming, deep-dive sessions focused on tactical approaches and use cases within the industry, plus opportunities for unparalleled networking with your like-minded peers.

2024 Featured Speakers

John Wiborg

President & CEO,
Stellar Industrial Supply

Kevin Sachs

Senior Partner,
McKinsey & Company

Victoria Bough

Partner,
McKinsey & Company

John Engel

President & CEO,
Wesco

Andy Clement

Executive Partner,
Gartner

Tracie Sponenberg

Tracie Sponenberg, LLC

Stefanie Lee

Market Analytics Team Leader
McNaughton-McKay Electric Company

Pat Hashimoto

Director, Customer and Market Intelligence,
MSC Industrial

Mike Emerson

Managing Partner, Indian River Consulting Group

Mike Marks

Founding Partner,
Indian River Consulting Group

Sharpen Your Competitive Edge!

Bringing the best minds in distribution together — across sales, digital and data analytics transformation — to share ideas and network to build your organization of the future: Hybrid Sales, Powered by Digital, Built on Data Analytics.

Our agenda includes main stage sessions on transformational strategy, change management and case studies shared by highly successful distribution leaders who have guided teams — small, medium and very large — forward.

Your

SALES MODEL to create leaner and stronger teams that have the ability to drive more revenue

CULTURE to break down silos and create cross functional, integrated teams that work together to meet and exceed customer expectations

DIGITAL MARKETING to drive and nurture leads that result in expedited closing times for salespeople

STRATEGIES & TACTICS to support sales and increase productivity through omnichannel tools

SALES MODEL to create leaner and stronger teams that have the ability to drive more revenue

CULTURE to break down silos and create cross functional, integrated teams that work together to meet/exceed customer expectations

DIGITAL MARKETING to drive and nurture leads that result in expedited closing times for salespeople

STRATEGIES & TACTICS to support sales and increase productivity through omnichannel tools

Challenge. Collaborate. Change the Model.

SHIFT | The Future of Distribution is built for cross-functional teams and designed with a singular focus: growth acceleration.