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April 10, 2005


Health Care Trends & Tools

Ride the consumer-driven health care wave

By D. Bruce Merrifield, Jr.

Health Savings Accounts (HSAs) are more than a short-term, cost-control tool; they may be the catalyst that will power a trend that already has traction called "consumer-driven health care." The trend could, in turn, transform – not reform – both the health industry and the health responsibilities of employers to their employees. Every business will do better in the people talent war if they can correctly read and catch this wave.

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