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February 10, 2005
How To Create Spend
Defending your top line when markets shrink
By Bill Hodgdon
As U.S. markets tighten, distributors have to create spend out of operating budgets to grow sales. This means the account allocates additional operating budget dollars to purchase your business’ products and services that were not originally planned. Here’s how to use customer work orders to make this different sales approach work.
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