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July 25, 2005
Learning Competitive Advantage
Lessons sales representatives can leverage
By Todd Youngblood
About fifteen years ago, I ran across a paper written by Arie De Geuss, then chief of corporate planning for Royal Dutch Shell. In it, he made one of those pithy observations that really capture the essence of sustained excellent performance. Insightful as he was at the time, it’s just not enough any more.
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